Want to become digital Marketier?
To explore ranking websites and creation of marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
Students should have basic computer skills and be comfortable navigating online.
• Marketing Fundamentals
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you that are featured throughout the Digital Marketing program as examples of how to apply what you learn in both B2C and B2B contexts.
PREPARE TO MARKET
• Content Strategy
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact
• Social Media Marketing
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Market your Content
In this project, you’ll learn to produce and market content about a subject you know very well–yourself! First you are going to write a blog post. Next, you’ll craft social media posts for three social platforms to share your blog post with your audience.
• Social Media Advertising with Facebook Blueprint
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
1. SOCIAL MEDIA MARKETING WITH FACEBOOK
2. RUN A FACEBOOK CAMPAIGN
3. SEARCH ENGINE OPTIMIZATION (SEO)
4. SEARCH ENGINE OPTIMIZATION (SEO) AUDIT
5. SEARCH ENGINE MARKETING WITH GOOGLE ADS
6. RUN AN ADS CAMPAIGN
7. DISPLAY ADVERTISING
8. EMAIL MARKETING
9. MEASURE AND OPTIMIZE WITH GOOGLE ANALYTICS
10. CREATE YOUR DIGITAL MARKETING PORTFOLIO